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LEGAL TALK

Posts in Trademark
Beyonce Trademarking Blue Ivy

One of the big arguments is that BGK has no intention of using the name BLUE IVY CARTER for consumer purposes or within the market and they should not be allowed to trademark Blue Ivy Carter simply to stop others from potentially using the name to sell goods. BGK argues that BLUE IVY CARTER is a cultural icon, therefore her name should be trademarked. 

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Why Lizzo's 100% that Bi*** Trademark is a Lesson to Creatives

I see this happen way too often. Just because you put it on social media doesn’t mean somebody else cannot copyright or trademark it. Trademark is about how something is being used or will be used in the market in relation to the consumer. A tweet does not show ownership, nor does that mean it is “published” by copyright standards nor does it mean somebody else can’t trademark it

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