Creative Works Stolen

Today I watched a creator show how her digital product was stolen by a company and brand on her REELS. She showed side by side comparison, and they had clearly copied her digital product. There a couple of takeaways from this experience. 

It was clear to me that she had not registered copyright for her digital products because that would have had intellectual property receipts to demand a cease to this direct copy-cater and compensation for previous sales. 

Secondly, a public outcry demanding a company stop using your unprotected IP on social media will often not lead to money in the bank. Yes, you may shame them but did you stop them and, were you compensated? 

Thirdly, when it comes to copyright and trademark protection for your products and brands being proactive is always better than being reactive. i.e.) waiting until someone steals your stuff before your take steps to protect your stuff is not a great choice. 

Think about this: the more client and customers your business serves; the more eyes that will be on your product, goods, and brands, the odds are someone will see the value in what you create it and try to steal or replicate it. 

I empower creatives and small businesses to protect and monetize their brand. That means that my clients do not just post a story about someone stealing their stuff. We stop them and get to the money. 

In 2022, we know money resides in Intellectual property; your brand, your creativity, your course, your digital products, your book, and your song. When you have something of value you lock it up and protect it. That's what trademarks and copyrights can do for you. 

Trademarks and copyrights ensure ownership, provide protection and create monetization opportunities. 

When you buy a house or car, the title and the deed say it’s yours, but you still lock it up and install a security system. Yes, you created your brand and your creative works, and it’s yours, but you still have to lock it up with trademarks and copyrights.