What we Can Learn from Kylie’s Trademark?
Whether you are a fan of Kylie or her brand her company has an aggressive intellectual property strategy regarding brand protection. Kylie’s brand and business have over 200 trademarks pending and granted to her company. Kylie has trademarks including KYLIE, KYLIE MERCH, KYLIE JENNER MERCH, KYLIE KYLIE JENNER & KYLIE TRUCK.
Kylie trademarking these different iterations of her name shows:
Yes, you can trademark your name in association with your brand and business.
Kylie trademarking her name in these different forms is to ensure that there is no way for someone to trademark or use any iteration of her name in any capacity.
This can be an effective and aggressive strategy to ensure that no one can ever capitalize on the KYLIE name in any industry or market. Kylie's trademarks don't just extend to her name, but also expand to the names of her different products and even her design packaging.
Kylie's team clearly understands trademarks are not just for logos and company names but can expand to products, names, slogans, packaging, and more. Now filing for all these marks has brought their share of legal disputes. Including KYLIE the singer arguing that KYLIE should not be able to trademark the name and other beauty brands accusing KYLIE of stealing their product names and branding.
This is why a comprehensive search is so important. Because it will reveal currently registered marks, as well as, other brands that could conflict with your brand. This will allow you to strategically plan regarding implementing protection for your brand and business. Collectively it has been reported the Kardashian brand has 716 Trademarks for their brands and business.
Your Takeaways:
Trademark every part of your brand not just your logo or your name.
A comprehensive search is important because it will avoid litigation and legal obstacles down the line.
Always invest in protecting and monetizing your brand.