Let me tell you about the untapped gem in Intellectual Property, LICENSING!
This is for my course creators and workshop makers, my framework builders always training entrepreneurs.
1. Definition first! Licensing is when an owner of intellectual property grants another the right to use their intellectual property usually in exchange for some form of consideration.
2. There are many types of licensing; trademark licensing, patent licensing, brand licensing, character licensing, brand extension licensing (merchandising), software licensing, or even course licensing; to name a few.
3. Licensing for course creators is a powerful tool to monetize the course. You can license the work to your clients to use as a training tool and allow others within your field to use the material as part of their course or membership.
4. The first step in exploring licensing is to ensure that you have your paperwork in order. *Copyright your course *Trademark your brand course name and * Create your licensing arrangement. Here at https://www.jbullconsulting.com/, we can do all of this!
5. Licensing can be an amazing strategy to extend your brand and courses reach; make money without working harder and create amazing brand awareness and more business opportunities to grow and expand.
6. How to know if Licensing is your next step
Asking to use your work beyond the length of the contract.
Do clients want continual access to your training to use in business
Is someone asking you to teach/distribute your course within their course or membership?